The Best Times has been the voice and advocate for boomer/seniors in the Mid–South since 1989. We provide valuable and interesting information to our readers and get results for our advertisers.
We are printed in an easy-to-read large tabloid format.
The Best Times reaches an estimated 65,000 readers each month. We are a free publication available in over 250 locations covering the greater Memphis area.
Our target demographic group is an ever growing group of actively working and retired adults. 67 percent of our readers, are female. Our readership is made up of 52 percent age 69 or younger and 34 percent in the 70-79 age group. Adults 50+ make up 43.9 percent of the adult population, according to the Census Bureau.
The Best Times has received local and national recognition based on its solid reputation for journalistic integrity and quality content. Topics covered include personal finance, travel and leisure, retirement living, health and fitness, gardening, pets, local history, computers as well as arts and entertainment.
We believe in long-term relationships with both readers and advertisers. The Best Times serves locally as the voice of the senior community.
We are a media sponsor of seven senior events, including expos, health fairs and Senior Day at the Zoo, keeping our name in front of the senior population throughout the year.