Media

• The Best Times delivers an audience of 55,000 upscale readers over age 50 with less waste than any other media.  97% are picked up, read and passed on every month. 
• High visibility with  25,000 top rack distribution in 200 locations including most Kroger, Schnucks, Ike’s, YMCA’s, restaurants, senior centers and residential communities, churches, Davis Kidd and more.

Facts

• Total Population 670,902
• Over 20.5% of Memphis residents are age 55+*
• Population over 55 = 136,780 people*
• 2008 saw 40.3% growth of the 55+ population*

Readers of the Best Times tend to be educated women age 50 to 79 who are homeowners.

• 67% Female, 33% Male
• Age 40-49 = 13.4%
  Age 50-69 = 38.2%
  Age 70-79 =  34.3%
  Age 80 & over = 10%
• 54.3% have some college or better
• 77% own their home, 14.5% rent, 5.5% currently live in a retirement community.
• Supported by being read over public radio two times each week
• Partnered with WKNO (local PBS) TV on a monthly prime time show THE BEST TIMES.
• Members of our staff speak to various civic organizations regularly to promote senior issues, our publication and our advertisers.