Mature consumers control more than 70% of the total net worth of American households.

They are the largest consumer group in more product & service categories than any age group.

in Memphis and America.

The BEST TIMES’  readers represents the wealthiest consumer group in the market. They want to know about products and services to enhance their lifestyle. They want to learn new things and find entertainment.

Our readers look for ways to make the “good life” better. That’s their focus – and, we are focused on them.

Shouldn’t you put your message in front of those whose age group comprises more than 30% of the adult population of Memphis and has more discretionary income than any other age group?

• Want to reach readers in the demographic with the highest discretionary income and the most leisure time of any age group? 
  
  
• Our readers buy tickets and look to us for information on activities they are interested in.  Our month-long shelf life makes us ideal to help them plan trips and entertainment.
  
  
• Let us help you reach the age group accounting for 60% of all healthcare spending and controlling over 70% of American’s net worth.
  
  
•  The Best Times has always covered the arts in our region, and our readers look to us to help them plan their leisure time.